Insights on what actually works.
A collection of resources and lessons from years of helping teams untangle complexity and build what works.
Real-world systems strategy, shared through keynotes, articles, and client insights.
Working with Consultants
What is a Fractional Salesforce Architect? (Elements.cloud Experts React Interview)
What is a Fractional Salesforce Architect?
(Medium Article)
Salesforce Advisory Services (Video Presentation)
Salesforce Architecture
Trends of Salesforce DevOps 2023 (Panel)
Salesforce Data Model Design and Implementation
(Presentation/Talk - Video)
How Salesforce Administrators Can Build Their Architect Skillset (Article)
Development & APIs
Rapid Prototyping for Salesforce Automation (Presentation/Talk - Video)
Don’t forget about testing when you migrate to Salesforce Flow (Article)
Business & ROI
Dreamforce 2023: Executive Communication for Salesforce Admins (Presentation)
Introducing Strategy Design Methods to your Organization (Presentation/Talk - Video)
Strategy Design Techniques Every Business Analyst Should Know (Presentation/Talk - Slides)
Salesforce Strategy Design Certification (Presentation/Talk - Video)
Salesforce and Financial Services: What You Should Know (Article & Interview)
The 6 Practices of High ROI Salesforce Teams (2023 Salesforce TDX Conference)
Strategy Design Certification Guide & Tips (Article)
Jobs To Be Done: Improve Your Discovery Process (Article)